You can't conduct email marketing campaigns without contacts; once you have a list of references, what are some fundamental requirements to establish and maintain the foundation for effective email marketing?
Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.
Over the past few months, one of our main blogging themes has been generating relevant traffic to office product resellers' websites through inbound digital marketing and quantifying the costs incurred and resources required for building a successful program. This latest blog post has been created to summarize this material into a custom infographic visually.
Resilience and creative thinking are pre-requirements for a small office products reseller contemplating a path toward a digital business transformation. The stakes are high! Without digitization, the future for small independents is bleak. With it comes a ticket to enter a $20 billion growth opportunity!
In the first part of the story of our Amarillo-based office products reseller, we completed a self-assessment of the current status of the business. In the second, we built a comprehensive set of performance goals necessary for accomplishing a digital business transformation. In this third section, we will develop a budget for estimating the cost of executing the digital transformation.
oday we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals for a two-year improvement plan for achieving a digital business transformation.
In the fall of 2016, I put myself in the shoes of office products and supply resellers in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get from a disjointed analog setup to a fully integrated digital capability and set off the path toward a business transformation.
How could anyone think there's anything in common between Uber and Office Products? High-tech transportation versus ink, toner, and paper clips! "I don't think so!" I hear you all saying. Well, hold on for a moment and think about the following.
In this article, the second part of a seven-part series, I'm going to identify the deficiencies of a typical office products resellers website, explain how it can be graded, what must be worked on to improve its grade, and, finally, why it's so essential this objective must be accomplished.
The internet has catalyzed a significant change in the sales process. Underlying this change is the buyer's access to unlimited information sources before needing to engage with a salesperson.