The Pull Economy and the Tsunami of a Channel Convergence Event Tuesday, August 27, 2019
In a mature industry, there are usually dozens of established players, each with its turf to protect and considerations to meet. However, even the largest players cannot prevent the changes sweeping through legacy business practices caused by the conversion from an analog to a digital environment. For the first time in the history of commerce, the balance of power is switching from the supplier toward the buyer as the transition to a "pull" economy takes place.