Blog posts of '2019' 'January'

We have built a case that there is little opportunity for independent resellers to grow in a shrinking market without improving their value proposition. However, growing in a shrinking market means increasing market share. This objective is difficult without a compelling value proposition that successfully differentiates a business from its competitors.

Our interest is the office products industry, emphasizing office supplies such as ink and toner cartridges which, because of the high profits earned on the sale of replacement cartridges, underpin the entire $150-200 billion office products and equipment industry.