Blog posts of '2017' 'September'

In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the stronger Office Equipment (OE) resellers acquiring resellers in the Office Product (OP) channels, making this a key component of their survival strategy.

The current theme of our blog has focused intently on attempts to jolt the independent resellers of office equipment, products, and supplies into taking action to enter the digital world comprehensively. For them to do so, it's necessary to overhaul thousands of underperforming websites and social media accounts and then start the wide-scale implementation of sophisticated digital marketing to develop consistent and relevant inbound web traffic.