Blog posts of '2017' 'August'

We've asked the question of office product resellers many times about how important e-commerce is for their future, and, most times, the answer comes back that it's "mission critical." However, success stories are few and far between for such a mission-critical objective; Resellers need to think hard about what they understand e-commerce to be and what some effective strategies may be for developing it.

To survive in the digital world, we are all part of, office product resellers must take steps to enter it, and the longer this is put off, the more urgent it becomes. Digital transformation is not an "opt-out" program for resellers. We know the ongoing switch from analog is not going away and that resellers, who elect to stay in the analog world, are (sooner or later) destined to fail.