A small business owner may contemplate reducing some of these expenses by investing his time instead of hiring an agency or paying consultants. However, he must understand that his time does not come without a real cost.
I've been around the aftermarket office supplies industry for most of my career and have observed and even participated in many critical events that shaped the industry as we know it today.
We're all constantly striving for sales growth, right? After all, if we sell more, we make more, don't we? Sales growth must be based on profitable sales before we make more - but that's another topic.
Most business owners and operators intuitively understand it costs much more to win business from a new customer than from an existing customer. Most everyone in business also knows that winning new customers is an expensive and involved process.
We've already established there's a $20 billion growth opportunity in the office products industry and that there's already an experienced and knowledgeable sales organization in place that could potentially take advantage. Everyone's aware massive changes are taking place to how business is being conducted, and at the core of these changes is the internet and our "new" digital environment.
