Comparing a conventional B2C e-commerce initiative with an alternative program to transform the B2B procurement process while empowering resellers to capture a more significant share of the overall spend.
All company employees need to familiarize themselves with the technology and content on their website, which is designed to be leveraged to educate customers and prospects about the company's value proposition.
Accumulating data and converting it to actionable business intelligence is made possible by integrating the client website, the Customer Relationship Manager (CRM), and the Marketing Platform software.
Your new website is designed to be the foundation for developing relevant traffic and improving your online presence. With employees dispersing to remote work locations and their ever-increasing tendency to search online for answers to their questions, it has never been more critical for a business to pay attention to developing its online presence.
Some readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't call out the traffic projection at that time but, resellers need to understand, that this is the metric that underlies the digital transformation. Without traffic, the strategy fails, period.
We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion-plus office industry. However, it's an opportunity that remains difficult to exploit while certain, complex, technology barriers remain in place that currently prevent alternatives from being seamlessly added to a reseller's value proposition.
Much has been written about the digital workforce and the trend toward mobility and flexible work hours. Much has also been written about the difficulties traditional managers face embracing these trends and their reluctance, or inability, to modify their management styles and to trust remote workers to fulfill their responsibilities.
Business transformation and disruption are over-used terms we have become accustomed to hearing about on a daily basis. It is common for innovators to claim they are the next big thing as they compare their concepts to widely recognized disruptions such as the paid-ride (i.e. Uber) and entertainment (i.e. Netflix) industries that have already been transformed.
Historically, goods and services have been pushed into the stream of commerce, with the consumer having little say in the format of the configuration of the product or service it's interested in. In a series of potentially self-serving configurations controlled by the vendor, the consumer has always had to choose the one that appears to be the closest to matching its needs.
The COVID-19 virus was responsible for a stunning shutdown of our work and leisure activities. As news of the virus started to filter out of China in December of 2019, few could have anticipated the lock-down conditions imposed over there would also have been something for us to contend with in the United States and almost every other nation around the world.
